CurraNZ is a health and wellness product based on using New Zealand grown blackcurrants that helps immunity. Set up by two entrepreneurs they approached us to help them develop their business. We undertook a full business health check and identified some key areas for development and growth.
The key areas were to improve their website and ecommerce capability and perhaps most importantly to create a new subscription model. This encouraged consumers to set up regular fortnightly or monthly deliveries of CurraNZ creating a more consistent – and more profitable – revenue stream from an engaged customer base.
Owner Fleur Cushman says “It was great working with Steve and Coleville. Their audit process really help us re consider the business, and we received really practical advice and solutions. The subscriptions concept has been the absolute keystone to the success of our business, providing us with our bread and butter every month and was an utterly brilliant idea that we’ve implemented across our 3 (soon to be 4) websites across our various territories,
It has really helped us create a more solid business, helping us to survive the present challenges”.
We first approached Steve when we were a start-up. We had the big idea, a lot of enthusiasm, but a largely blank page and no commercial experience of our industry.
Steve gave us nuggets of advice that were key to forming a sustainable and profit-generating business model. To this day, this has been central to our revenue flows and customer retention strategy.
With his personal involvement in endurance sport, Steve knew our market inside-out and imparted great industry insights for our route to market. On his recommendation, endurance sport – particularly triathlon and duathlon, where athletes had disposable income and ideal customers – were identified as a key target market. As a result, we gained fast traction and early ‘runs on the board’ with loyal, regular customers who, six years on, are still monthly purchasers.
Additionally, Steve’s market insights on advertising and brand positioning is second to none in the corporate space. His ‘expert’ label is a fitting one, with a depth of expertise and impressive track record working with major brands in the industry.
I’d have no hesitation in recommending his services, regardless of a business’s stage in its evolution.